Chips Way

Chips Way, founded in 1971 as the first and only back-then potato chips manufacturer in wider central and eastern Europe, is one of the leading branded salty snacks manufacturers in Serbia and the region, operating focused legacy brands portfolio anchored around its flagship potato chips product (Cacanski Cips), recognizable across its attractive converging Adria markets. 

Chips Way caters across six core markets, selling more than 6,000 tons of products per annum with strong private label presence throughout the region, via partnerships with major blue-chip retailers. Strong growth traction is underpinned by state-of-the-art production facilities in line with best-in-class standards, with more than 20 million invested since 2022.